Archived; click post to view. Excerpt: As part of our ongoing GoMo initiative, last week we connected with nearly 500 digital advertisers in a live webinar to share tips and tools on how to optimize advertiser websites for mobile.  This Thursday, we’ll be hosting a second webinar, GoMo for Publishers:  Mobilize Your Site and Maximize [...]

Archived; click post to view. Excerpt: Join Google for tomorrow’s webinar, GoMo: Mobilize Your Site and Maximize your Advertising and learn 3 ways to make the most of mobile. Mobilize your site.    Understand what it means, learn the benefits and get started with GoMo.Maximize your mobile ads.    Hear why it’s important and learn practical how-to’s [...]

Archived; click post to view. Excerpt: Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par?1  Mobile consumers have high expectations from businesses today.  With Google mobile searches growing 400% in the last two years, it’s increasingly important for businesses to satisfy the needs of a [...]

Archived; click post to view. Excerpt: Last Thursday, we presented a webinar “Making Mobile-Friendly Websites: Best Practices in Action” on the resources you need to learn about what makes a good mobile site and to start building one. This was part of our broader “GoMo” initiative, which helps businesses “Go Mobile”. Dai Pham and Sonja [...]

Archived; click post to view. Excerpt: Do you know what your customers are experiencing when they see your website on their mobile phones? With today’s customers constantly on mobile devices, it’s important that your website is mobile-ready.  We believe that the most important thing that your business or client can do to grow their business [...]

Missed the Think Mobile webinar on Nov. 2nd? The recording is now available on the Google Business Channel on YouTube: http://www.youtube.com/watch?v=KrTiyAMTQ_g In this video, Avinash Kaushik (http://www.kaushik.net/avinash) shares some best practices mobile marketing strategies, and points out some strategies that you should beware of. He also shares a framework for bringing fast, innovative measurement to [...]

Archived; click post to view. Excerpt: Not sure how to most effectively leverage and measure your mobile marketing campaigns? Well, you’re not alone. While mobile is an incredible new way to distribute content and reach customers on the go, it also presents a unique challenge when it comes to measuring the impact of our mobile [...]