Archived; click post to view. Excerpt: We recently went out into the streets of Seoul and looked around for people with smartphones in their hands – it wasn’t hard – and asked them questions about how they use their smartphone, how often they use it and what their life would be like without it. We [...]
Archived; click post to view. Excerpt: One of the easiest ways to receive a quick answer on the go is by clicking on a number from your phone and calling a business directly. In fact, we’re seeing users make millions of calls a month through AdWords Call Extensions; advertisers display their national or local number [...]
Often you need to store personalized information for each user of your application. For example, your application may require users to logon to a secure server for authentication. In this case, the user needs to supply his credentials, such as a login name and a password. The first time the user uses your application this [...]
Archived; click post to view. Excerpt: When Unilever launched it’s new Lynx Excite product, they commissioned simple but powerful advertising creative. The video ads promoted a fragrance so irresistible it causes angels to fall from the sky. Unilever knew from the start that they wanted the film to work across a variety of formats, reaching [...]
Archived; click post to view. Excerpt: (6/17/2011) This post has been updated with the link to the full presentation given at the MMA Forum on Thursday Today, in collaboration with the Mobile Marketing Association, we shared the initial findings from an exciting global research initiative at the MMA Forum in New York City. The research, [...]
Archived; click post to view. Excerpt: 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping, and 88% of those who look for local information [...]
Archived; click post to view. Excerpt: If you work on your PC and want to test fast if the mobile redirect script works, you can also use your PC not only a mobile device. The User agent switcher allow you to see websites like a mobile device, for example iphone. So if you chosse iphone [...]