Archived; click post to view. Excerpt: Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will [...]

Archived; click post to view. Excerpt: Starwood Hotels & Resorts prides itself on delighting its guests wherever they are, and mobile has provided a tremendous opportunity to further Starwood hotel’s efforts, especially as travelers become more technically savvy across multiple platforms. Working with digital marketing agency Razorfish, Starwood Hotels & Resorts began running Google mobile [...]

Archived; click post to view. Excerpt: Comcast is one of the nation’s largest Internet, phone, and cable television service providers for residential and business customers.  High-quality customer service and products are central to Comcast’s business. To this end, Comcast closely evaluates how users engage their online site and find ways to improve upon their experience. [...]

Archived; click post to view. Excerpt: Yesterday on the Official Google Blog, we talked about the momentum we’re seeing in mobile search advertising.  We also announced a new mobile search ad product – custom search ads in mobile apps.  We wanted to give some more details about this new format and how developers can begin [...]

Archived; click post to view. Excerpt: (Cross-posted on the Official Google blog) Mobile search helps people find what they need in a snap.  Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile [...]

Archived; click post to view. Excerpt: Are you reading this post from your PC at work, from your mobile phone as you wait in line at a cafe or from your tablet at home before bed?  The screen a user chooses to engage with is largely driven by context and users are matching their device [...]

Archived; click post to view. Excerpt: The best consumer experiences on mobile devices happen on websites that are designed for mobile. We all know the difference that sites designed for mobile make in pure usability – they are designed for the smaller touchscreen, making it easy to find what you are looking for and interact [...]