Archived; click post to view. Excerpt: One of the easiest ways to receive a quick answer on the go is by clicking on a number from your phone and calling a business directly.  In fact, we’re seeing users make millions of calls a month through AdWords Call Extensions; advertisers display their national or local number [...]

Archived; click post to view. Excerpt: One of the three core principles of our mobile ads business is ‘inclusiveness’; advertisers and developers should have access to the tools they need  to reach users across many mobile platforms.  More than 50,000 mobile applications across iOS, Android, and webOS platforms currently use AdMob’s monetization tools, and today, [...]

Archived; click post to view. Excerpt: Many businesses value phone calls and website visits differently. For example, a pizza restaurant may prefer to connect with customers over the phone because calls are more likely to result in phone orders.  In fact, advertisers frequently ask us for an easy way to just focus on phone calls [...]

In previous articles, I have shown how easy it is to get started in Windows Phone 7 programming using Visual Studio 2010 and the Windows Phone Developer Tools. In this third installment of the series, I will continue the exploration of Windows Phone development. This time I will focus on one key development topic: Web [...]

By now, you should already have heard of Microsoft’s new Windows Phone 7 mobile OS. And while many developers are busy developing for Android and iPhone, Microsoft is hard at work, developing its killer mobile OS that could give the competitors a run for the money. Before you dismiss Microsoft as a serious contender in [...]

Archived; click post to view. Excerpt: In my previous article on Windows Phone 7 development, I showed how you can quickly get started using Visual Studio 2010 together with the Windows Phone Developer Tools. In this second article in the series, I will discuss a topic that is garnering a lot of interest in recent [...]

Archived; click post to view. Excerpt: The AdMob team at Google recently worked with the Coca-Cola Company to produce a live wallpaper celebrating the holiday season based on their annual holiday commercial.  Live wallpapers are animated homescreen backgrounds that respond to both touch and phone movement, and can also react to the time of day [...]