Archived; click post to view. Excerpt: Last week Google launched The Mobile Playbook, a resource guide for executives on how to implement mobile into their organizations and win with mobile.  Today, we’d like to shed some light on the actual work that went behind themobileplaybook.com and what that means for advertisers from a technology and [...]

Archived; click post to view. Excerpt: In case you missed it, last Wednesday we launched The Mobile Playbook and held a mobile strategy panel via a Hangout on Air on the Think with Google Google+ page.  The panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The [...]

Archived; click post to view. Excerpt: Consumers are in love with their smartphones. They used them for entertainment during the Super Bowl. They used them to find a restaurant on Valentine’s Day. But for their taxes? Millions of consumers used their mobile phone to conduct tax related searches this year. In fact, tax related searches [...]

Archived; click post to view. Excerpt: Yesterday we launched www.themobileplaybook.com, our new resource we hope will help business leaders understand how to strategically approach the mobile space in 2012 and beyond.  Today we thought we’d cut to the chase and summarize the action items we recommend in hopes this will jumpstart conversations you may be [...]

Archived; click post to view. Excerpt: Since the beginning of the year we are changing SGM from an affiliate program to an affiliate network that has the big advantage that we can easily make profit in other markets with local partners, in addition to the countries where we have our own products and billing solutions. [...]

Archived; click post to view. Excerpt: We’ve had conversations with hundreds of business leaders about mobile over the past year and two clear themes emerged from these discussions.  Today, companies understand that they need to invest in mobile to engage with their customers on this platform. The problem is, most don’t know where to start. [...]

Archived; click post to view. Excerpt: Just a quick reminder to tune in to the Think with Google Google+ page this Wednesday, April 25th, at 3pm EST/ 12pm PST for a special Hangout on Air mobile strategy discussion.  We’ll be introducing our new resource, The Mobile Playbook, and talking about how mobile can help businesses [...]