Archived; click post to view. Excerpt: Mobile advertising is seeing rapid growth and today’s campaigns are richer and more advanced than ever. However, a lack of industry standards has made it difficult to build and run rich media campaigns across different ad networks and mobile platforms at scale. To address this challenge, the Interactive Advertising [...]
Archived; click post to view. Excerpt: Here on the Google mobile ads team, we’re big fans of pushing the limits of what’s possible with our products. So when we were thinking about the best way to promote the Google Search app on iPhone, we wanted to see what we could do with the latest in [...]
Archived; click post to view. Excerpt: In late May, Google announced a beta launch that enables rich media ads to be served from DoubleClick into mobile apps in the AdMob network. Google selected Intel and OMD as the first advertiser-agency team to test this capability in June. As part of this test, Intel served one [...]
Archived; click post to view. Excerpt: Mobile, video and rich media advertising are changing the way that businesses capture user attention, bringing together the power of sight, sound and motion to engage audiences like never before. To build awareness for the new season of their popular River Monsters series Animal Planet, the ‘Surprisingly Human’ TV [...]
Archived; click post to view. Excerpt: Third World Media is famous for its asian and transsexual niche. SexGoesMobile was able to ink a deal with Third World Media, to offer you high quality Tranny content. The new portal comes with a…
Archived; click post to view. Excerpt: In late May, AdMob commemorated its one-year anniversary at Google by launching new rich media ad templates for tablets. These templates take advantage of tablets’ larger screen sizes, high-res graphics, touch screens and multimedia capabilities to drive deep engagement with mobile audiences. Branded Video: Branded Video allows advertisers to [...]
Archived; click post to view. Excerpt: AdMob is excited to announce that rich media ads can now be served from DoubleClick into the AdMob network. This feature is currently in beta and will also enable advertisers to create and measure rich media ads from DoubleClick Rich Media. To date, AdMob advertisers have relied on AdMob [...]