Missed the Think Mobile webinar on Nov. 2nd? The recording is now available on the Google Business Channel on YouTube: http://www.youtube.com/watch?v=KrTiyAMTQ_g In this video, Avinash Kaushik (http://www.kaushik.net/avinash) shares some best practices mobile marketing strategies, and points out some strategies that you should beware of. He also shares a framework for bringing fast, innovative measurement to [...]

Archived; click post to view. Excerpt: (6/17/2011) The image for this post has been updated. Back in November 2010, we announced a Google Goggles Marketing Experiment in which brands “Goggles-enabled” some of their print ads, movie posters and other media.  When users scanned the elements of these campaigns, they would be able to click-through directly [...]

Archived; click post to view. Excerpt: We’re always looking for new mobile insights to help advertisers better understand the mobile environment, build their brands and grow their businesses on this platform.  Today, we’re announcing that we’re teaming up with Digitas, an integrated brand agency, to deliver original mobile marketing insights and usage research.  The initiative [...]

Archived; click post to view. Excerpt: The Carphone Warehouse launched in 1989 as a UK mobile phone retailer and now has a portfolio of thousands of stores across nine European countries, as well as an e-commerce site. Given the different channels their customers can use to access products, it was a logical choice to connect [...]

A growing number of app developers, publishers and brands increasingly rely on app stores and search as the primary method of discovery for their new apps, content and services. But this is proving to be a risky strategy for all but the smartest or luckiest companies. When an app is published to an app store [...]

Archived; click post to view. Excerpt: “What gluten-free cake mixes taste the best?” “Where can I buy allergy medicine at 11:00PM?” “Which diaper brand is on sale this week?” What do these questions have in common? 1. They all imply a purchase will be made in the near future. 2. They can all be answered [...]

Archived; click post to view. Excerpt: BREMEN, Germany — SexGoesMobile has announced the promotion of Andy Wullmer to chief marketing officer. Wullmer has worked his way up through the ranks at SexGoesMobile within a year. In his expanded role, Wullmer will oversee new partner acquisitions and manage the whole sales team. “Andy has been a [...]