Archived; click post to view. Excerpt: Rich Media Display Ads Across Screens = Better Together We partnered with Nielsen to measure the incremental impact of multi-screen advertising. In a study conducted at CBS’s Television City media lab run by Nielsen, study participants were asked to view related content across TV, PCs, smartphones and tablets. A [...]
Archived; click post to view. Excerpt: Now that the final days of summer have come to an end, retailers are in the thick of planning for the busy holiday shopping season. As you start to plan your campaigns, it’s important to take a step back and look at how consumers are using their mobile and [...]
Archived; click post to view. Excerpt: Welcome to the latest post in our Mobile Insights series featuring expert views from our mobile ads team. This week’s guest contributors are Alex Barza and Kacy Brod, who lead our U.S. mobile efforts for Retail. Here are their thoughts on the state of mobile marketing in retail gleaned [...]
Archived; click post to view. Excerpt: It’s time for our sixth post in our Mobile Insights series featuring viewpoints from our Google mobile ads team. This week, our guest contributor is Grace Dolan, Account Executive. Grace shares her insights on how mobile advertising can help boost brand awareness and sales during the Back to School [...]
Archived; click post to view. Excerpt: Welcome to the fifth post in our Mobile Insights series featuring viewpoints from our Google mobile ads team. This week, our guest contributor is Matt Dorfman, Account Executive. Matt shares his insights on how mobile advertising in the consumer packaged goods space can make lasting connections with consumers. Mobile [...]
Archived; click post to view. Excerpt: This is the fourth post in our Mobile Insights series featuring expert views from our mobile ads team. Our guest contributor is Carrie Steele, Senior Mobile Ad Specialist at Google. Carrie shares her thoughts on mobile marketing from last week’s Think Auto 2011 (photo below), Google’s annual gathering of [...]
Archived; click post to view. Excerpt: We’re excited to announced that on June 16th we’ll be sharing the initial findings from a global research study conducted on behalf of Google by Ipsos GmbH and TNS Infratest. As mobile continues to grow in different countries around the world, we wanted to learn more about how people [...]