Archived; click post to view. Excerpt: We’re delighted to feature a guest post from Amit Shah, Director of Online, Mobile and Social Media, 1-800Flowers.com. Amit tackles Questions 1 & 2 from The Mobile Playbook. For more than 30 years since Jim and Chris McCann started 1-800-Flowers.com, our mission has been rather simple: to deliver smiles. [...]
Archived; click post to view. Excerpt: Are you looking for a way to bring your business site to new heights? Have you considered how users see your site on their mobile devices? As we approach the end of the first quarter, we teamed up with DudaMobile’s Chief Marketing Officer, Dennis Mink, to learn more about [...]
Archived; click post to view. Excerpt: What were you doing on Super Bowl Sunday? Like many of the 111 million people around the world who tuned into the game, you were probably lounging comfortably on your friend’s couch or sitting in a neighborhood bar with some buddies, holding a deliciously unhealthy snack in one hand… [...]
Archived; click post to view. Excerpt: Rich Media Display Ads Across Screens = Better Together We partnered with Nielsen to measure the incremental impact of multi-screen advertising. In a study conducted at CBS’s Television City media lab run by Nielsen, study participants were asked to view related content across TV, PCs, smartphones and tablets. A [...]
Archived; click post to view. Excerpt: Last week, we presented a webinar,“Going Mobile: From Why to How?” on the five fundamental components to a mobile advertising strategy to help you get started. Google Product Marketing Manager, Sonja Lee and Mobile Specialist, Angela Sherman presented key statistics surrounding the current state of the mobile landscape, particularly [...]
Archived; click post to view. Excerpt: We know that many of you have spent the better half of this year learning about how big the opportunity is to reach your customers on mobile. This Wednesday (9/21/11), we’re taking on a deeper dive of the five things every advertiser needs to have to get their business [...]
Archived; click post to view. Excerpt: We all know that consumers and businesses are going mobile. In fact, this was the first year that shipments of smartphone and tablets outpaced computers. This holiday season, we predict that mobile will become an even bigger part of consumer activity, with a predicted 44% of total searches in [...]