Archived; click post to view. Excerpt: What were you doing on Super Bowl Sunday? Like many of the 111 million people around the world who tuned into the game, you were probably lounging comfortably on your friend’s couch or sitting in a neighborhood bar with some buddies, holding a deliciously unhealthy snack in one hand… [...]
Archived; click post to view. Excerpt: Tablets have quickly emerged as a distinct third digital screen in consumers lives that fill the gap between desktops and smartphones. But there are still many open questions about exactly how consumers are using them. We explored tablet search trends earlier this year, but wanted to dig deeper and [...]
Archived; click post to view. Excerpt: Updated links added 7/29/11 We’re excited about the growth we’ve seen in tablet usage over the past year, and we’re continuing to improve the user and advertiser experience on tablets with full internet browsers. Today we announced the launch of a refreshed Google Search for tablet users. Now tablet [...]
Archived; click post to view. Excerpt: This is the fourth post in our Mobile Insights series featuring expert views from our mobile ads team. Our guest contributor is Carrie Steele, Senior Mobile Ad Specialist at Google. Carrie shares her thoughts on mobile marketing from last week’s Think Auto 2011 (photo below), Google’s annual gathering of [...]
Archived; click post to view. Excerpt: Over the last year, smartphones have become an indispensable shopping companion for mobile users on the go. Our recent Smartphone User Study found that 79% of smartphone consumers use their phones to help with shopping activities, such as finding more product info, comparing prices or locating a retailer. So [...]
Archived; click post to view. Excerpt: Today, we’re pleased to launch the first in our new Mobile Insights series, featuring expert views from members of our mobile ads business. Welcome this week’s guest author Erin Schultz, Senior Specialist, Mobile Ads, with contributions from Melissa Moody, Sales Development Manager for Travel. They share their thoughts during [...]
As devices like the Kindle, tablets and other e-readers continue to gain popularity, there’s no doubt that the future of the eBooks market is looking bright. The American Association of Publishers (AAP) has recently reported that eBooks sales have reached record levels and has attributed the success of the kindle, as one of the main [...]