Archived; click post to view. Excerpt: One of the biggest headaches in promoting your app is being able to work out how many downloads a specific ad campaign generated. AdMob is committed to providing app developers tools to optimize advertising spend and maximize ROI. App Conversion Tracking helps you do just that by measuring your [...]
Back in the day web pages were displayed one at a time after a long loading process. The advent of Flash allowed websites to become live and interactive. Flash enabled animation, motion and video dramatically improving the user experience. Then internet enabled mobile devices exploded in use and issues arose with the poor user experience [...]
Archived; click post to view. Excerpt: Between AdMob, which we acquired last year, and Google AdSense, we help mobile publishers make money and grow their businesses through ad-funded apps and web content. Some of our customers have asked us whether they should use AdMob or AdSense, since there’s some overlap between the two. Our teams [...]
Archived; click post to view. Excerpt: In late May, to celebrate the 1 year anniversary of joining Google, AdMob launched an update to its free House Ad tool for developers. With so many apps available to users, developers are realizing that marketing the app can be more challenging than building it. Now developers can access [...]
Archived; click post to view. Excerpt: One of the three core principles of our mobile ads business is ‘inclusiveness’; advertisers and developers should have access to the tools they need to reach users across many mobile platforms. More than 50,000 mobile applications across iOS, Android, and webOS platforms currently use AdMob’s monetization tools, and today, [...]
Archived; click post to view. Excerpt: Until recently, Guilherme Schvartsman was an investment banker with a successful career in the financial market. At the same time, he was keenly interested in the exponential growth in high-end mobile devices and apps, especially in his native country, Brazil. In 2009, Guilherme started developing iPhone applications in 2009 [...]
That’s right, Ireland’s first and only dedicated apps awards, The Appys, are coming to town. These awards were set up to give the best apps developers the recognition they deserve. The competition is open to all, so if you’ve developed an app on any platform, or have been involved in the development of an app, [...]