Archived; click post to view. Excerpt: Mobile applications are now big businesses, but the developers behind them are forced to spend more of their time dealing with increasing complexity. They need to develop for different devices with different screen sizes, choose from a myriad of advertising networks, and manage varying rich media ad creative formats. [...]

Archived; click post to view. Excerpt: It’s been four months since Google and its technology partners DudaMobile and Mobify provided over 500 Mobile, AL small businesses with free mobile-friendly sites.  The event was part of Google’s GoMo initiative, and provided small business owners with an opportunity to build sites made for the small screen complete [...]

Archived; click post to view. Excerpt: With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps–10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a small privacy services company offering smartphone users the ability to [...]

Archived; click post to view. Excerpt: Mobile advertising has created an entirely new opportunity for businesses to drive phone calls to sales teams and call centers, generating a new method for our advertisers to receive qualified incoming leads. In fact, since we introduced the click-to-call feature to advertisers over a year ago, we’ve had more [...]

Archived; click post to view. Excerpt: Simply Business is the UK’s leading insurance broker for small businesses. With the company’s customer acquisition taking place entirely online, Simply Business faces a challenge. In order to expand their customer base, it’s essential that the company look beyond traditional methods in their highly competitive business-to-business field. Simply Business [...]

Archived; click post to view. Excerpt: Mobile capabilities launching today — video coming this Summer Cross-posted from the DoubleClick Publisher blog Display advertising is becoming about much more than ads in web browsers. People are watching video, reading newspapers, magazines and books, and listening to digital music at an ever-increasing rate. They’re turning to a [...]

Archived; click post to view. Excerpt: A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether.  In a recent study, we found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a [...]