An analytics product is only as good as the accuracy of its unique user identification. With mobile app analytics user identification has traditionally been simple and very accurate because each mobile device has a Unique Device ID, the UDID, which can be accessed by the application and the analytics code within. As the name suggests, [...]
I recently read an interesting blog post asking, “Should you pay $ 150,000 for your web analytics tool?”, this is a great question given there are so many free solutions available. After all, free is a very attractive price point. The blog post covers a number of important areas and makes some excellent conclusions; for [...]
Archived; click post to view. Excerpt: (Cross-posted on the Google Analytics Blog) Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads. All AdWords metrics [...]
Missed the Think Mobile webinar on Nov. 2nd? The recording is now available on the Google Business Channel on YouTube: http://www.youtube.com/watch?v=KrTiyAMTQ_g In this video, Avinash Kaushik (http://www.kaushik.net/avinash) shares some best practices mobile marketing strategies, and points out some strategies that you should beware of. He also shares a framework for bringing fast, innovative measurement to [...]
Archived; click post to view. Excerpt: The Corcoran Group, Manhattan’s largest residential real estate firm, experienced success in mobile advertising when they ran a campaign for their iPhone app in 2009. As Android phones rapidly populated the smartphone market in 2010, Corcoran launched an Android app to take advantage of the new platform. To provide [...]
Archived; click post to view. Excerpt: This post was written by Avinash Kaushik, Google Digital Marketing Evangelist, and cross-posted from his Occam’s Razor blog. Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is [...]
Archived; click post to view. Excerpt: This post has been cross-posted from the Google Analytics Blog. Back in December, we brought you custom variables for your Android applications. Today, we’re doing the same for our iOS SDK by releasing version 1.1 of the Google Analytics SDK for iPhone with Custom Variable support. We are also [...]