Archived; click post to view. Excerpt: Join Google for tomorrow’s webinar, GoMo: Mobilize Your Site and Maximize your Advertising and learn 3 ways to make the most of mobile. Mobilize your site.    Understand what it means, learn the benefits and get started with GoMo.Maximize your mobile ads.    Hear why it’s important and learn practical how-to’s [...]

Archived; click post to view. Excerpt: Did you know: 8 in 10 consumers instantly abandon a mobile site if the experience isn’t up to par?1  Mobile consumers have high expectations from businesses today.  With Google mobile searches growing 400% in the last two years, it’s increasingly important for businesses to satisfy the needs of a [...]

Archived; click post to view. Excerpt: (Cross-posted on the Official Google blog) Mobile search helps people find what they need in a snap.  Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile [...]

Archived; click post to view. Excerpt: With the tag line “So Many Ways to Play,” LEGO’s popular DUPLO Games are exciting play activities aimed at children ages 2 through 6. The bricks and games, first introduced in 1969, have been developed to help and support children in discovering shapes, sizes, colors, and more. They range [...]

One thing that any visitor to the Bango head offices cannot fail to notice is the large wall-sized photograph of whiskey bottles for sale on a store shelf with the bold caption “Choice” below. Choice has been one of Bango’s core values since the start back in 1999, although I have yet to see such a [...]

Archived; click post to view. Excerpt: Mobile, video and rich media advertising are changing the way that businesses capture user attention, bringing together the power of sight, sound and motion to engage audiences like never before. To build awareness for the new season of their popular River Monsters series Animal Planet, the ‘Surprisingly Human’ TV [...]

Archived; click post to view. Excerpt: Here’s the second post in our Mobile Insights series, featuring expert views from members of our mobile ads business. Welcome this week’s guest contributor, Anjali Vaidya, an Account Manager on the mobile ads team who shares her experiences on our Click-to-call (CTC) offering in mobile ads. We’re continually making [...]