Today we are posting an update to the AdMob SDKs for iOS and Android. This SDK update features several minor bug fixes and improvements. We are also releasing an optional version of our SDK for iOS that includes the UDID parameter, which is used to improve ad performance and relevance. Apps utilizing this version must [...]

Archived; click post to view. Excerpt: Mobile applications are now big businesses, but the developers behind them are forced to spend more of their time dealing with increasing complexity. They need to develop for different devices with different screen sizes, choose from a myriad of advertising networks, and manage varying rich media ad creative formats. [...]

Archived; click post to view. Excerpt: Not only is WWF the world’s leading independent conservation organisation, measured by ad impressions it’s also one of the biggest online display advertisers in Sweden. In the beginning of 2011, WWF’s marketing team noticed the boom in smartphone usage and decided to get in on the action early, by [...]

Archived; click post to view. Excerpt: For developers who want to run ads in iOS versions of their apps, we are releasing an update to our Google AdMob Ads SDK.  This new version of the SDK is consistent with Apple’s reported decision regarding developer usage of the universal device identifier (UDID).  Our goal is to [...]

Archived; click post to view. Excerpt: To ensure that we deliver the most effective mobile ads marketplace to our customers we are changing the AdMob auction for all cost-per-click (CPC) ads. Effective February 15, 2012, AdMob will move to an AdWords-style auction, where the winning price is determined by the quality of the ad and [...]

Archived; click post to view. Excerpt: One of the biggest headaches in promoting your app is being able to work out how many downloads a specific ad campaign generated. AdMob is committed to providing app developers tools to optimize advertising spend and maximize ROI. App Conversion Tracking helps you do just that by measuring your [...]

Archived; click post to view. Excerpt: With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps–10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a small privacy services company offering smartphone users the ability to [...]