Online advertisers seek to effectively reach people across all devices and platforms. This means that regardless of whether your customer is on a computer, a mobile phone, or a tablet, we want to provide you with specific ways to reach them through targeted ad campaigns.  

AdWords advertisers already have access to a range of campaign targeting options. For our advertisers running mobile campaigns,we offer the ability to run separate mobile and desktop campaigns, the ability to target tablet devices, or target specific mobile phone carriers in your country (1).

Today we’re introducing two advanced targeting options that are now available in your AdWords campaign settings: WiFi targeting, and targeting by mobile operating system version.

WiFi Targeting
To reach users when you know they’ll have a high speed connection, you’ll now be able to target your campaigns to mobile users specifically on a WiFi connection.  If you’re currently targeting users on specific mobile carriers,  you can now target users on WiFi connections too, and expand your reach. This is also useful if your campaign or landing page has high bandwidth content, like videos that you’d like mobile users to access.

AdWords advertisers in these countries can now use WiFi targeting

To get maximum visibility for your ads we recommend targeting all available carriers and Wi-Fi traffic.

OS Version Targeting
You can already target mobile users by their operating system platform. For example, you can specify whether you would like to reach Android, iOS or WebOS devices with your ads. We’re now giving you even more granular targeting options if your application or service is only applicable to particular platform versions, such as “iOS version 4.0 and above”.


Take advantage of these new campaign targeting options in your Campaign Settings. Stay tuned to the Google Mobile Ads blog for updates on new ways target and reach your mobile customers!

Posted by: Morgan Hallmon, Product Manager, Mobile Ads