Phoenix Forum has always delivered hot parties, cool crowds and unforgettable surprises. This year is no exception to the rule. Please check-out few pics of those hot moments: Photos from Fubar and Nalem Reporo Premium Mobile Adult Advertising

Archived; click post to view. Excerpt: Mobile search is a powerful channel for businesses to engage with customers that are searching for them or for their application. Last year, we introduced improvements to click-to-download ads, and for publishers, launched Custom Search Ads for Mobile Apps. Today we’d like to share several new features that will [...]

Archived; click post to view. Excerpt: As head of online marketing for Carphone Warehouse, Gareth Jones instinctively believes in the “ripple effect” of mobile. “We have this hypothesis that a lot of what you do on mobile may not immediately affect the mobile sale, but that mobile is the glue that ties together multi-channel activity,” [...]

Archived; click post to view. Excerpt: Reporo launches contextual targeting to match advertisers ads to relevant sites on our network using specific keywords. Our system analyzes the content of our adnetwork and determines the central theme of certain publishers webpages which then matches the theme to your ad using our keywords selection. 42 keywords are [...]

Archived; click post to view. Excerpt: We’re delighted to feature a guest post from Amit Shah, Director of Online, Mobile and Social Media, 1-800Flowers.com.  Amit tackles Questions 1 & 2 from The Mobile Playbook.  For more than 30 years since Jim and Chris McCann started 1-800-Flowers.com, our mission has been rather simple: to deliver smiles. [...]

Archived; click post to view. Excerpt: Last week Google launched The Mobile Playbook, a resource guide for executives on how to implement mobile into their organizations and win with mobile.  Today, we’d like to shed some light on the actual work that went behind themobileplaybook.com and what that means for advertisers from a technology and [...]

Archived; click post to view. Excerpt: In case you missed it, last Wednesday we launched The Mobile Playbook and held a mobile strategy panel via a Hangout on Air on the Think with Google Google+ page.  The panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The [...]