Archived; click post to view. Excerpt: Starwood Hotels & Resorts prides itself on delighting its guests wherever they are, and mobile has provided a tremendous opportunity to further Starwood hotel’s efforts, especially as travelers become more technically savvy across multiple platforms. Working with digital marketing agency Razorfish, Starwood Hotels & Resorts began running Google mobile [...]
Archived; click post to view. Excerpt: Ahh, Valentine’s Day. The one day of the year when everyone tries to be a Casanova – carefully planning the details of a romantic evening – but most end up being passionate procrastinators. Of course, you started off the week before Valentine’s Day with the best of intentions. You [...]
Archived; click post to view. Excerpt: In September we announced that AdMob helps app developers build great app businesses, while AdSense helps publishers monetize their mobile web content. We have continued to invest in this vision by announcing today that our core AdSense product now supports mobile ad unit sizes, including the mobile banner ad [...]
Archived; click post to view. Excerpt: As part of Google’s Go Mobile (“GoMo”) initiative, we wanted to share the impressive results 1-800-Flowers saw from their revamped mobile site. An early mover in the mobile space, 1-800-FLOWERS.COM began their mobile program over six years ago, and has since flowered to include both an app and mobile [...]
Archived; click post to view. Excerpt: We know consumers love their mobile and tablet devices, but we are just beginning to develop a strong understanding of how they engage with these devices as they make their purchase decisions. To gain greater insight into this key behavior, we partnered with Ipsos during the 2011 holiday shopping [...]
Archived; click post to view. Excerpt: Hair Club, with the help of agency partner Integrated Media Solutions, uses Google mobile ads as a key way to reach new customers. With 35 years of experience, Hair Club is the world’s leading provider of proven hair loss solutions. In their marketing activities, their primary goal is lead [...]
Archived; click post to view. Excerpt: Everyday consumers use their mobile phones to find local business information, to get directions, contact information or reviews. Research shows that 95% of smartphone consumers have looked for local information on their phones and 61% call or visit a business afterwards. Mobile advertising can provide a huge competitive advantage [...]